Logos what is

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company. Depending on the type , a logo usually consists of a symbol or brandmark and a logotype, along with a tagline. Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses.

This is especially important if your business has competition which Check out how the Cactus Dental logo separates themselves from the sea of cliche tooth logos in the dental industry by taking a feature unique to their geography and turning it into a toothbrush. Along with demarcating your business, a good logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.

For example, a company might use circuit imagery into their logo to show that they operate in the software industry. Or they might use a stylish font to highlight that they are luxurious. Check out how Wild Hearts uses an image of a book with a heart in it to show that their business specializes in romance novels. In other words, logos can create strong visual associations with a business. This association helps customers keep your brand in mind.

Think about brands like Nike or McDonalds, whose logos are so ubiquitous that they can be instantly recognized with or without the name attached. By completing this form, you agree to our Terms of Service and Privacy Policy. Star-dust, chocolate chips, recycled board games? Close but not quite! While there is no definitive answer, we can break down some of the common logo design elements.

These elements work together to form 7 types of logos. When it comes to form, a logo will usually contain some kind of typographic element. This can range from a monogram-style single letter, to an abbreviation or the full title of the business.

Sometimes typography is accompanied by symbols or icons. These can be representative or composed of abstract geometric elements.

The Ever South Brewing logo contains typography accompanied by a geometric, illustrated symbol of a sunset with a stalk of grain growing upward. Beyond form comes color. These kids know their stuff. So ethos gets a check. Pathos, you bet. More than anything else, this ad gets the emotions stirring. Finally, the logos definition reveals itself with features and specs of the Xbox Adaptive Controller. A logos appeal, right at home with its pals ethos and pathos.

So what does logos mean? And remember that when we use logos rhetoric, we consider the big picture. So how can you make a spec commercial that stands out? So check out the next article, and start creating your videos. Manage video production timelines, tasks, storyboards, shot lists, breakdowns, call sheets.

Made for video creatives, new media and film. Previous Post. Next Post. A visual medium requires visual methods. Master the art of visual storytelling with our FREE video series on directing and filmmaking techniques. More and more people are flocking to the small screen to find daily entertainment. So how can you break put from the pack and get your idea onto the small screen? Skip to content. Tall order? Sure it is. But the logos appeal will get you there. Let's begin with a detailed logos definition.

Logos examples in ads: An iPhone commercial that highlights the latest features and specs. A Dole fruit juice commercial that hypes vitamin and calorie stats. A logos definition made clear. The general idea behind logos rhetoric is to aim for the head, not the heart. Appeal to reason. He uses the logic that reading is necessary because it improves skills. In this excerpt, Iago convinces Othello with logic and reasoning and makes him doubtful that there is a secret relationship between Desdemona and Cassio.

Logos is used when citing facts, in addition to statistical, literal, and historical analogies. It is something through which inner thoughts are presented logically, to persuade the audience.

In society, rationality and logic are greatly valued, and this type of convincing approach is generally honored more than appeals made by a speaker or character to the audience. Aristotle used these three terms to explain how rhetoric works:. The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, or apparent proof, provided by the words of the speech itself [logos].

Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. Ethos sometimes called an appeal to ethics , then, is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity. Pathos appeal to emotion is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.

Logos appeal to logic is a way of persuading an audience with reason, using facts and figures. Examples of ethos can be shown in your speech or writing by sounding fair and demonstrating your expertise or pedigree:. Using logos as an appeal means reasoning with your audience, providing them with facts and statistics, or making historical and literal analogies:.